The Team

The office

 

Steffen – The Visionary

Steffen is our Founder and CEO with the initial idea and vision behind Sonoma-USA. Steffen has been involved in the local cutting and sewing industry since early 2010, when he joined his father-in-law’s manufacturing business BPE-USA as Chief Operating Officer. In his pre-manufacturing days, Steffen worked in the mobile internet and mobile telecommunications sector across Germany, the UK, Austria and the US for twelve years and also co-founded tripwolf.com – a worldwide travel guide and travel community website. Steffen lives in Marin County and is a proud daddy of three little ones (2, 4.5 & 6).

Steffen – The Visionary

Steffen is our Founder and CEO with the initial idea and vision behind Sonoma-USA. Steffen has been involved in the local cutting and sewing industry since early 2010, when he joined his father-in-law’s manufacturing business BPE-USA as Chief Operating Officer. In his pre-manufacturing days, Steffen worked in the mobile internet and mobile telecommunications sector across Germany, the UK, Austria and the US for twelve years and also co-founded tripwolf.com – a worldwide travel guide and travel community website. Steffen lives in Marin County and is a proud daddy of three little ones (2, 4.5 & 6).

James – Pokémon Master

James is a recent graduate of Sonoma State University, who first joined us as our Social Media Intern before defeating the Elite Four to become our Communication Strategist. James has been an incredible addition to the team, thanks to his creativity and mad skillz in photo composition, video editing and navigating the multitude of social media channels. As our resident Millennial, he is tasked with bringing the rest of us up to speed on current trends, hashtags, acronyms and Snapchat selfie filters.

 

James – Pokémon Master

James is a recent graduate of Sonoma State University and joined us as our Social Media Intern. As our resident Millennial, he is tasked with bringing the rest of us up to speed on current trends in hashtags, acronyms, and Snapchat selfie filters. James has been an incredible addition to the team, thanks to his creativity and mad skills in photo composition, video editing, and navigating through the multitude of social media channels.

Production

Norma – Super Woman

Norma’s superpower is her ability to transform our crazy ideas and product design scribbles into real products. She’s our lead pattern- and prototype-maker with over 20 years of sewing production experience. Norma’s sewing skills range from working with heavy duty textiles all the way to light weight apparel fabrics. Her attention to the finish details (such as zippers and seam bindings) ensures that our products are handcrafted for maximum beauty and functionality.

 

Norma – Super Woman

Norma’s super-power is her ability to transform the crazy ideas and scribbles coming from The Office into real products. She’s our lead pattern- and prototype-maker with over 20 years of sewing production experience working with heavy duty textiles as well as light weight apparel fabrics.

 

Kendall – The Quartermaster

Kendall – a Marine Corps Veteran – is on a mission to keep our warehouse and all incoming materials organized. He weighs in and catalogues every banner and billboard we receive, sorting through all the scrap fabrics and materials we divert from the landfill. We’re grateful to Kendall for his hard work to make sure everything gets cleaned up and ready for the revival process that will turn all this stuff into fun, new products.

Kendall – The Quartermaster

Kendall – a Marine Corps Veteran – is on a mission to keep our warehouse and all incoming materials organized. He weighs in and catalogues every banner and billboard we receive, sorts through all the scrap fabrics and materials we divert from the landfill and makes sure everything is clean and ready for the revival process that will turn all this stuff into fun, new products.

Jose Luis – El Cortador

Once we have figured out our product patterns and materials, Jose Luis takes over with his sharp eyes and even sharper blades. We hand Jose Luis piles of banners and materials, and he cuts them into manageable shapes and pieces which are ready for the work floor. As an added bonus, he makes sure to include all of the fabric markers and guides that our sewers need to turn these materials into finished products.

 

Jose Luis – El Cortador

Once we have figured out our product patterns and materials, Jose Luis is the one with the sharp eyes and even sharper blades who cuts piles of banners and materials into manageable shapes and pieces – ready for the work floor – including all of the markers and guides that our sewers need to turn his work into finished products.